Getting started
Construction company names: how to pick one that works (with ideas)
How to choose a construction or contractor business name that customers remember, that is legally available and that works on Google, with name ideas by style.
October 25, 20267 min readBy Plamen Bankov, Boomtown Sites
Your company name goes on your truck, your yard signs, your website and every invoice. It is also one of the things Google reads when deciding whether you are relevant for a search. A good name makes all of that easier. A bad one makes you explain it for years.
What makes a good contractor name
- Easy to say and spell. Customers will say it on the phone and type it into Google.
- Clear about what you do. "Miller Concrete" needs no explanation. "Apex Solutions" does.
- Not too narrow. "Miller Deck Staining" is hard to keep if you start building decks too.
- Not used by a nearby competitor. Being confused with another company means sharing their bad reviews.
- Available as a domain. Check before you print anything.
- Readable on a truck from across a parking lot.
Name styles that work, with ideas
Your name plus your trade
The classic choice, and still one of the best for local work. It says you stand behind your work personally.
- Miller Construction
- Garcia Concrete & Masonry
- Thompson Builders
- Reyes & Sons Contracting
Your town or region plus your trade
Instantly tells customers you are local. Check that it is not already taken, because these are popular.
- Cedar Valley Builders
- Lakeshore Construction
- Blue Ridge Remodeling
- Tri-County Paving
A local landmark or nature word
- Red Oak Construction
- Granite Peak Builders
- Ironwood Contracting
- Stonebridge Homes
A word about quality or reliability
Use a strong, simple word. Avoid ones every competitor already uses, like "Premier" or "Elite".
- Square Level Construction
- True Line Builders
- Plumb & Level Remodeling
- Solid Ground Contracting
Names to avoid
- Vague words like "Solutions", "Group" or "Enterprises" alone. They say nothing.
- Initials only, like "JRT LLC". Nobody remembers them.
- Clever spellings like "Kwality Konstruction". Customers will type it wrong.
- Very long names that do not fit on a truck door or a phone screen.
- Names that sound like a national brand. That is a trademark letter waiting to happen.
Should you put keywords in the name?
Including your trade in the name helps customers understand you instantly, and that is reason enough. But do not stuff extra words into your Google Business Profile name to rank higher, like "Miller Construction Best Roofer Dallas". Google's rules say the profile name must match your real business name, and stuffing it can get your profile suspended. If you want the keyword, put it in the legal name from the start. More on this in SEO for contractors.
How to check a name is available
- State business registry: search your Secretary of State's business database.
- Trademarks: search the USPTO trademark database for the same or very similar names in construction.
- Google and Google Maps: search the name plus your town and nearby cities.
- Domain: check the .com. See how to buy a domain name.
- Social media: check Facebook and Instagram handles.
Test it before you commit
Say it out loud as if answering the phone. Write it on a piece of paper and look at it from ten feet away. Ask five people to spell it after hearing it once. If two of them get it wrong, keep looking.
Once you have the name
Register it, buy the domain, set up your professional email and your Google Business Profile, then get a website up with the same name, phone and address everywhere. If you are just starting out, our guide on how to start a construction company covers the rest.
When you are ready for the website, we build a free preview first and you only pay if you like it. See pricing.
Frequently asked questions
What makes a good construction company name?
It is easy to say and spell, tells people what you do or where you work, is not already used by a nearby business and has an available domain name.
Should I use my own name for my construction company?
It works well for local trades because it builds personal trust, for example Miller Construction. The downside is it can be harder to sell the business later.
How do I check if a business name is available?
Search your state's business registry, the USPTO trademark database, Google and Google Maps in your area, and check whether the .com domain is free.
