Facebook and Instagram
Facebook and Instagram ads for contractors.
For businesses whose work looks great in photos. We turn your before and after shots into ads that homeowners near you actually stop on.
What Meta ads management includes.
Your ad budget is paid straight to Meta from your own ad account. Our fee is only for building and managing the campaigns.
- Ads from your real jobsPhotos and short videos of your own work, not stock images.
- Local targetingShown to people in and around the towns you serve.
- Lead forms or site trafficInstant forms inside Facebook, or clicks to your quote page, whichever brings better leads.
- RetargetingReminder ads for people who visited your site and did not call.
- Fresh creativeNew ads swapped in before the old ones go stale.
- A monthly reportSpend, leads, cost per lead and what we changed.
How are Facebook ads different from Google Ads?
On Google, people are searching for a service right now. On Facebook and Instagram, nobody is searching. They are scrolling, and your ad has to stop them. That makes Meta ads a good fit for work that looks good in a picture and for jobs people have been putting off: a new fence, a sealed driveway, a cleaned out garage, a stamped concrete patio.
| Meta ads | Google Ads | |
|---|---|---|
| The customer is | Scrolling, not looking yet | Searching for the service now |
| What sells | Photos and video of your work | The right keyword and a clear page |
| Good for | Visual and planned jobs, seasonal offers | Urgent jobs and emergencies |
| Lead quality | More leads, more of them early stage | Fewer leads, usually closer to buying |
For urgent trades like towing or emergency repair, Google Ads is usually the better first step.
Which contractors do well with Meta ads
- Trades with strong before and after photos: sealcoating, concrete, fencing, pressure washing, landscaping.
- Businesses with a seasonal push, like driveway sealing in spring or gutter cleaning in fall.
- Businesses that already have an active Facebook page with real jobs on it.
If you are not sure your photos are good enough, our guide to before and after photos that win jobs shows what to shoot.
How we build and run the campaigns
- Free look. Your page, your photos and what others in your trade are running in your area.
- Creative. We build several ads from your own photos and video, each with a clear offer and your towns in the text.
- Launch. Local targeting, a lead form or a quote page, and tracking so every lead is counted.
- Refresh. We watch which ads bring real leads, drop the weak ones and bring in new creative before results fade.
Lead forms or traffic to your website?
Instant forms inside Facebook are easy to fill in, so they bring more leads at a lower cost, but some of those people were only curious. Sending the click to your website brings fewer leads that are usually more serious, because they took the time to read. We often test both and keep the one that brings real jobs. Either way you need to answer fast: a lead that waits a day has usually called someone else.
What does Meta ads management cost?
As with Google, there are two costs. The ad budget goes straight to Meta from your own ad account. Our management fee is a fixed monthly number quoted after the free look. No long contract, and the ad account, the page and the data stay yours.
Questions about facebook and Instagram ads.
More answers on the FAQ page.
Do Facebook ads work for contractors?
They work best for visual and planned jobs, where a strong before and after photo can make someone act on a project they were putting off. For urgent jobs, search ads usually do better.
How much should I spend on Facebook ads?
It depends on your area and trade. We tell you a realistic starting budget after looking at your business, before you spend anything.
Is the ad budget included in your fee?
No. You pay Meta directly from your own ad account. Our fee is only for setting up and managing the campaigns.
Do I need a website for Meta ads?
Not strictly, because lead forms work inside Facebook. A website makes the leads better, since serious buyers look you up before they answer the phone.
Can you use my existing photos?
Yes. Real job photos from your phone or your Facebook page are exactly what works. We tell you which extra shots would help most.
Other services.
Websites by trade
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Ready for a site that gets calls?
Every plan is discounted until our first 10 US clients are in. Want to see yours first? The preview is free.
Want to see yours first? The preview is free.
