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How to start a handyman business (and stay on the right side of the rules)

A handyman business is easy to start and easy to underprice. Here is what you can legally do, how to charge for small jobs and where your first customers come from.

Hand holding a nail against a wall with a hammer raised
Photo by Barney Goodman on Unsplash

A handyman business is one of the simplest trades to start. You already own most of the tools, the jobs are small enough to do alone and nearly every homeowner has a list of things they keep meaning to fix.

The hard parts are knowing what you are legally allowed to do, charging enough for small jobs and getting your phone to ring with the right kind of work. This guide covers all three.

1. Decide what you will and will not do

"Handyman" can mean almost anything, which is why a clear list helps both you and your customers. Common services:

  • Drywall patching and painting touch-ups
  • Door, lock and trim repairs
  • TV mounting, shelves, curtain rods and furniture assembly
  • Caulking, grout and small tile repairs
  • Fence, gate and deck repairs
  • Swapping faucets, light fixtures and ceiling fans, where your state allows it
  • Gutter cleaning, pressure washing and seasonal upkeep

Just as important is your "no" list. Decide early which jobs you will refer to a licensed plumber, electrician, roofer or HVAC company.

2. Know the licensing rules in your state

This is the part new handymen most often get wrong. Rules differ a lot from state to state, so check with your state contractor board and your city before you advertise. In general:

  • Many states let you do minor repairs without a contractor's license, but only below a certain job value. The limit varies widely and often includes both labor and materials.
  • Electrical, plumbing, gas and HVAC work usually needs a trade license, apart from some small like-for-like replacements.
  • Some states require handymen to register, and some restrict how you can advertise if you are unlicensed.
  • Work on older homes can fall under lead paint rules.

You will also need a business registration and a local business license. Staying inside the rules protects you if a job ever goes wrong.

3. Get insured

General liability insurance is the minimum, and it is usually affordable for a one-person business. It covers you if you damage a customer's home. Add commercial auto coverage for the vehicle you work from, and workers' compensation if you hire. Many property managers will ask for proof of insurance before they send you any work.

4. Tools and vehicle

Start with what you have: a reliable truck or van, a good cordless drill and driver set, a circular saw, an oscillating multi-tool, hand tools, levels, a stud finder, ladders, a shop vacuum and drop cloths. Buy specialty tools only when a paid job calls for them. A well organized vehicle saves more time than any new tool.

5. Price so small jobs still pay

The trap in handyman work is the small job that takes an hour on site but three hours of your day. To avoid it:

  • Set a minimum charge. It should cover the drive, the setup and the first stretch of work.
  • Choose hourly or flat rate. Hourly is safer when you are new. Flat prices for common jobs, such as mounting a TV, are easier for customers to say yes to.
  • Mark up materials and charge for the trip to the store.
  • Count your real costs: insurance, fuel, tools, taxes and unpaid time on quotes and driving.

Offer a "half day" or "full day" rate for customers with a long list. It fills your schedule and they like knowing the total in advance.

6. Get your first customers

Start with who you know

Tell friends, family, neighbors and former coworkers. Then go to the people who need a handyman every week: realtors, landlords, property managers and small offices.

Local groups

Neighborhood Facebook groups and Nextdoor are full of "can anyone recommend a handyman?" posts. Reply quickly, be helpful and post photos of finished jobs.

Google Business Profile

This is what puts you on the map when someone searches "handyman near me". It is free. Set it up as a service area business and add photos of real work. See how to get your business on Google Maps.

A simple website

Homeowners are letting a stranger into their house, so they look you up first. A simple website with your services, your area, real photos, proof of insurance and a phone number does that job. For many handymen one page is enough to start. See landing page or full website and what a contractor website needs.

Lead sites, carefully

Platforms such as Thumbtack and Angi can fill a slow week, but you pay for leads you may not win. Read Angi, Thumbtack or your own website before you commit a budget.

7. Turn one job into many

Handyman work is repeat work. A homeowner who trusts you will call again for years. To make that happen:

  • Show up when you said you would, and text if you are running late.
  • Clean up better than you found it.
  • Before you leave, ask "anything else on your list?".
  • Ask for a Google review while they are happy. See how to get more Google reviews.
  • Offer landlords and property managers a simple monthly or per-turnover arrangement.

8. Common mistakes to avoid

  • Taking jobs outside your license. It risks fines and leaves you uninsured for the damage.
  • No minimum charge, so the small jobs lose money.
  • Quoting big jobs from a photo. See it in person first.
  • Not tracking your time, which makes it impossible to know which jobs pay.
  • Relying on one lead source. Build your own reviews and your own website alongside it.

Getting started checklist

  1. Write your service list and your "no" list.
  2. Check your state's handyman and contractor rules.
  3. Register the business and get liability insurance.
  4. Set a minimum charge and your rates.
  5. Set up your Google Business Profile and a simple website.
  6. Tell everyone you know, then visit realtors and property managers.
  7. Ask every customer for a review.

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Frequently asked questions

Do I need a license to be a handyman?

It depends on your state. Many allow minor repairs without a contractor license below a certain job value, while electrical, plumbing and HVAC work usually needs a trade license. Check with your state contractor board before you advertise.

How should a handyman price small jobs?

Set a minimum charge that covers the drive and setup, then use an hourly rate or flat prices for common jobs. Mark up materials and count your unpaid time for quotes and driving.

How do handymen get their first customers?

Start with people you know, then realtors, landlords and property managers. Add a Google Business Profile, a simple website and replies in local Facebook groups and Nextdoor.

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